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Privacy Policy


INTRODUCTION


Viking Media operated by Viking River Cruises Inc. (“Viking”, “We”, “Our”, or “Us”) is committed to respecting and protecting your privacy. This Privacy Policy (our “Policy”) governs the manners in which Viking collects, uses, maintains and discloses information collected from users (each a “User” of the www.vikingcruisesmedia.com website offered by Viking, as well as any products, services, features, content and applications offered by Viking (together with Sites, the “Services”). We encourage Users to read this Policy carefully. By visiting the Site and/or using the Services, you are agreeing and consenting to the practices described in this Policy. If you do not agree with all or part of this Policy, or do not wish to be bound by it, you are not authorised to visit the Site and use the Services.


We will only process your personal data in accordance with our policies (and any other information we give to you about how we process your personal data), and in accordance with the Data Protection Legislation.


In this Privacy Policy, the terms “Personal Data”, “Data Controller”, “Data Processor” each have a special meaning that is set by legislation (the “Data Protection Legislation”). The Data Protection Legislation is: the Data Protection Act 1998 or, from the data it comes into force in the United Kingdom, the EU General Data Protection Regulation (2016/679).


DATA CONTROLLER

For the purposes of the Site, the data controller in relation to your personal data is Viking River Cruises Inc. 5700 Canoga Ave #200, Woodland Hills, CA 91367, USA. Full contact details are provided below. The data controller is a legal terms used in the Data Protection Act 1998 (the “Act”) to signify the person who controls what do do with any given personal information.


PERSONAL DATA

For the purposes of this Policy:

“Personal Data” means information about an identified or identifiable individual. An identifiable individual is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity; and “Processing” means the collection, recording, organisation, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction, or any other use, of Personal Data.

We may collect Users’ Personal Data, and further Process those Personal Data, as set out below. Third parties may also provide Viking with Personal Data about Users. Such Personal Data will be Processed in accordance with this Policy.

COLLECTION OF PERSONAL DATA

Viking may collect Personal Data from Users or their devices when they: visit any Services, register to use any Services, use any Services, contact us by mail, email or any other means; or otherwise interact with us.

When a User visits the Site, their devices and browsers will automatically disclose certain information. The disclosed information may include a User’s browser characteristics, IP address, device operating system, language settings, dates and times of connecting to the Site and other technical communications information. Some of this information may constitute Personal Data. Viking may also collect information about your online activities over time and across third-party websites or services.

Viking may also collect any of the following types of Personal Data from Users, in the course of using the Site: contact information (e.g., name, address, email address, phone number, or social media details), username and password. We may use your contact information to send you information about our Services when we feel such information is important. You may unsubscribe from these messages through your User account settings, although we reserve the right to contact you even if you unsubscribe if we believe it is necessary for connection with the Services, such as for account recovery purposes.


Viking may further collect any content that Users submit via the Site. Some of our Services may collect geolocation data. You may stop sharing this information by adjusting the location services’ settings of your mobile device.


We may receive a confirmation when you open an email from us.


We may collect statistical information about the use of the Services by unregistered and registered users. Some of this information is derived from Personal Data.


Users may refuse to supply Personal Data when using the Site and/or the Services, but doing so may prevent them from accessing the Services or certain features of the Services.


Viking may receive Personal Data about third parties from Users (for example, if third parties are identified in any communications sent from Users to Viking). Whenever Users make any such disclosures, Users must ensure that any affected third parties have consented to: (i) the disclosure of their Personal Data to Viking; and (ii) Viking’s further Processing of those Personal Data in accordance with this Policy. If Users cannot obtain such consent, Users must refrain from communicating the Personal Data of third parties to Viking.


PROCESS OF USERS’ PERSONAL DATA


Viking may Process Users’ Personal Data for the following purposes: 

  • to display the content of the Site and the Services and any customizations selected by the User;
  • to support, enhance and improve the Site, the Services and our customer service;
  • to verify the User’s identity;
  • to respond to Users’ service requests and support needs;
  • on an aggregate basis, to understand how Users collectively use the features of the Site and the Services;
  • to administer content, promotions, surveys or other features of the Site and the Services;
  • to show and send Users information and content relevant to their interests, for the purposes of lead generation;
  • to send Users communications regarding administration of their accounts and the features of the Site or the Services;
  • to notify Users of changes to the Site or the Services;
  • to perform data analyses and other Processing (including trend analysis and financial analysis);
  • to give effect to the User’s legal rights;
  • to share interests and other relevant information between Users;
  • to protect against fraud, identity theft, and other unlawful activity;
  • to exercise legal rights or defend legal claims;
  • to comply with applicable laws and regulations, relevant industry standards and our policies; and
  • in any other way that we notify Users at the time of collection of their Personal Data.


TRANSFERS OF USERS’ PERSONAL DATA ABROAD


We may make use of Processing facilities belonging to members of our corporate group located in jurisdictions other than the jurisdiction in which a User’s Personal Data was originally collected. In particular, some content and features of the Site and Services are provided by means of servers located outside the European Economic Area (“EEA”) (including, but not limited to, servers located in the United States of America). The Personal Data of all Users may be transferred to and Processed using, those servers or other Processing facilities, as part of the operation of the Site and Services. These transfers are necessary in order to provide the Services to Users in accordance with the Services’ Terms of Use. By providing Personal Data to Viking, or by using the Site or the Services Users transfer, and agree to the transfer of, their Personal Data to locations outside the EEA. If Users would prefer their Personal Data not to be transferred to locations outside the EEA, Users should not use the Site and the Services and not provide any Personal Data to Viking.

PROTECTION OF USERS’ PERSONAL DATA


Viking is committed to processing Users’ Personal Data securely. We adopt appropriate data Processing practices and appropriate technical and organisational security measures, to protect against unauthorised access, alteration, disclosure or destruction of Personal Data. Users are responsible for keeping their access credentials for the Services safe and confidential. Users should notify Viking promptly if they become aware of any misuse of their access credentials and immediately change their passwords. We provide an SSL secured communication channel, and all data transferred using this channel are encrypted and protected with appropriate digital signatures. However, Users should be aware that the Internet is not a secure environment for Personal Data. We cannot provide absolute assurances that Users’ Personal Data will be secure during transmission across the Internet. Any such transmission is entirely at Users’ own risk.


DISCLOSURE OF USERS’ PERSONAL DATA


Viking may disclose Users’ Personal Data to third parties in the following circumstances: 

  • We may share Users’ Personal Data with recipients within our corporate group, for the purposes of operating our business, operating the Site or the Services, for the purposes of lead generation, or otherwise for the purposes set out in this Policy.
  • We may share Users’ Personal Data with recipients outside our corporate group, for the purposes of operating our business, operating the Site or the Services for the purposes of lead generation, or otherwise for the purposes set out in this Policy.
  • We may use third-party service providers to help us operate our business, the Site or the Services or to administer activities on our behalf, such as sending out newsletters or we may share Users’ Personal Data with these third parties for the purposes set out in this Policy.
  • We may share generic aggregated demographic information with our business partners, trusted affiliates and advertisers for the purposes outlined in this Policy. While we make all reasonable efforts to ensure that such information is anonymized, it is possible that Users’ Personal Data may be disclosed.
  • Subject to obtaining appropriate consent, we may share Users’ Personal Data with our third party marketing partners, for direct marketing purposes. Users may withdraw their consent at any time, or object on legitimate grounds at any time to the Processing of their Personal Data, by contacting us via the Site or by using the contact information provided in this Policy. We will apply Users’ contact preferences going forward.
  • If we sell, merge or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, liquidation or other restructuring), we may disclose Users’ Personal Data to the prospective seller or buyer, or their representatives, provided that we have first taken reasonable steps to ensure the security and confidentiality of such information.
  • We also may disclose Users’ Personal Data: (i) in connection with any legal proceedings, or otherwise for the purposes of establishing, exercising or defending any legal rights; (ii) if required by applicable law, regulation or legal process; (iii) in response to requests by government agencies and law enforcement authorities; (iv) when we believe disclosure is necessary or appropriate to prevent physical harm or material financial loss; or (v) for the purposes of investigating actual or alleged unlawful activity.


THIRD PARTY WEBSITES


Users may find hyperlinks or other content on the Services that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by third party websites linked to or from the Site or Services. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to the Site, is subject to that website’s own terms and policies.


UNSUBSCRIBING FROM MARKETING COMMUNICATIONS


From time to time, we, or our service providers, may contact Users via email or other electronic means, to provide information relating to products or services that may be of interest to those Users. If any User wishes to unsubscribe from receiving future communications, we include detailed unsubscribe instructions in each such communication. Alternatively, the User may use the unsubscribe features provided through the Services respectively. Please note that, in the event that a User unsubscribes from receiving communications relating to marketing or advertising, we may nevertheless continue to contact the User for the purposes of account administration, or as required by law.


THE USER’S RIGHTS


It is the responsibility of each User to ensure that their Personal Data held by Viking is complete, accurate and up-to-date. Subject to applicable law, users may have the right to access their Personal Data held by Viking, correct any errors in those Personal Data, an object on legitimate grounds to the Processing of those Personal Data, and/or request the deletion of those Personal Data. These rights may be exercised by sending a request to personal.data@vikingcruises.com.


DATA RETENTION


We will only retain Users’ Personal Data for as long as we require those Personal Data in connection with the purposes set out in this Privacy Policy. We may also be required to retain Personal Data for additional periods of time, for example, where required by applicable laws or regulations.


HOW TO CONTACT US


For any questions or comments about this Privacy Policy, our data Processing practices, the cookies or your dealings with the Site, the App or the Services, please contact us at: Viking River Cruises Inc. 5700 Canoga Ave #200, Woodland Hills, CA 91367, USA.


ACCEPTANCE OF THIS POLICY


Your use of the Site and/or the Services is deemed acceptance of this Policy. Users who do not agree to the terms set out in this Policy, must not use the Site and the Services. By using the Services or accessing the Site, you consent to the collection, storage, and processing of information under U.S. laws and as provide by this Privacy Policy.


REVISION TO THIS POLICY


Viking may update this Privacy Policy at any time, without providing specific notice. Users are encouraged to frequently check this Policy for any changes, and to stay informed about how we are helping to protect the Personal Data we Process. Users’ continued use of the Site or the Services will be deemed acceptance of any amendments to this Policy.


Last Updated: May 25, 2018

 

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